Well, don't you just love the new CM? :D
I did a quick translation of those parts where the membersabuse the new shiny Hi-Chew packs show that they have rich imagination. Or they just overdosed on all the sugar that chewy candy contains. You decide.
Back to the topic. The play on words in the CM is based on the suffix "中", which means "during, while, in the middle of", and is read as "チュウ (chuu)", which sounds like "chew". :D
I wonder if the original name be can be read as "(while) being high" then.

ハイハイチュウ
haihai-chew
(WHILE) CROWLING


ハミガキチュウ
hamigaki-chew
(WHILE) BRUSHING YOUR TEETH

メールチュウ
meeru-chew
(WHILE) SENDING MAIL

筋トレチュウ
kintore-chew
(WHILE) STRENGTH TRAINING
My God, Yasu, be careful. Those things look heavy!

試合チュウ
shiai-chew
(WHILE) HAVING A MATCH


無我夢チュウ
mugamu-chew
(WHILE) BEING ABSORBED IN (SMTH)

デンワチュウ
denwa-chew
(WHILE) TALKING ON THE PHONE

ゲームチュウ
geemu-chew
(WHILE) PLAYING A GAME

おめかしチュウ
omekashi-chew
(WHILE) DRESSING UP

勉強チュウ
benkyou-chew
(WHILE) STUDYING

張り込みチュウ
harikomi-chew
(WHILE) STAKING OUT

カラオケチュウ
karaoke-chew
(WHILE) SINGING KARAOKE
These last two are special. XD


ゲッチュウ
gec-chew
"I GOT YOU"


ウォンチュウ
won-chew
"I WANT YOU"
Gifs credit: http://community.livejournal.com/asian_dream_gif/52752.html
I did a quick translation of those parts where the members
Back to the topic. The play on words in the CM is based on the suffix "中", which means "during, while, in the middle of", and is read as "チュウ (chuu)", which sounds like "chew". :D

ハイハイチュウ
haihai-chew
(WHILE) CROWLING


ハミガキチュウ
hamigaki-chew
(WHILE) BRUSHING YOUR TEETH

メールチュウ
meeru-chew
(WHILE) SENDING MAIL

筋トレチュウ
kintore-chew
(WHILE) STRENGTH TRAINING
My God, Yasu, be careful. Those things look heavy!

試合チュウ
shiai-chew
(WHILE) HAVING A MATCH


無我夢チュウ
mugamu-chew
(WHILE) BEING ABSORBED IN (SMTH)

デンワチュウ
denwa-chew
(WHILE) TALKING ON THE PHONE

ゲームチュウ
geemu-chew
(WHILE) PLAYING A GAME

おめかしチュウ
omekashi-chew
(WHILE) DRESSING UP

勉強チュウ
benkyou-chew
(WHILE) STUDYING

張り込みチュウ
harikomi-chew
(WHILE) STAKING OUT

カラオケチュウ
karaoke-chew
(WHILE) SINGING KARAOKE
These last two are special. XD


ゲッチュウ
gec-chew
"I GOT YOU"


ウォンチュウ
won-chew
"I WANT YOU"
Gifs credit: http://community.livejournal.com/asian_dream_gif/52752.html
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