Well, don't you just love the new CM? :D

I did a quick translation of those parts where the members abuse the new shiny Hi-Chew packs show that they have rich imagination. Or they just overdosed on all the sugar that chewy candy contains. You decide.

Back to the topic. The play on words in the CM is based on the suffix "中", which means "during, while, in the middle of", and is read as "チュウ (chuu)", which sounds like "chew". :D

I wonder if the original name be can be read as "(while) being high" then.



ハイハイチュウ
haihai-chew
(WHILE) CROWLING




ハミガキチュウ
hamigaki-chew
(WHILE) BRUSHING YOUR TEETH




メールチュウ
meeru-chew
(WHILE) SENDING MAIL




筋トレチュウ
kintore-chew
(WHILE) STRENGTH TRAINING
My God, Yasu, be careful. Those things look heavy!




試合チュウ
shiai-chew
(WHILE) HAVING A MATCH




無我夢チュウ
mugamu-chew
(WHILE) BEING ABSORBED IN (SMTH)




デンワチュウ
denwa-chew
(WHILE) TALKING ON THE PHONE




ゲームチュウ
geemu-chew
(WHILE) PLAYING A GAME




おめかしチュウ
omekashi-chew
(WHILE) DRESSING UP




勉強チュウ
benkyou-chew
(WHILE) STUDYING




張り込みチュウ
harikomi-chew
(WHILE) STAKING OUT




カラオケチュウ
karaoke-chew
(WHILE) SINGING KARAOKE


These last two are special. XD



ゲッチュウ
gec-chew
"I GOT YOU"




ウォンチュウ
won-chew
"I WANT YOU"

Gifs credit: http://community.livejournal.com/asian_dream_gif/52752.html